Co-creation and customer engagement campaign
for 24h Translations
Co-creation is a perfect way to engage consumers in your brand or advertising campaign. The best example of co-creation is LegoFactory.com, where consumers help Lego to develop successful products. Customer engagement and online interaction are much more effective ways to reach and influence your target audiences than interruptive ads.
Novocortex used co-creation in an online marketing campaign for 24hTranslations.com. 24h Translations offers online translations for discount prices. Novocortex developed a campaign concept, illustrating that some words can be very expensive, but you will pay only 10 cents per word on 24hTranslations.com. For instance, the US spent $413 billion on democracy in Iraq, but you pay just 10 cents to get 'democracy' translated.
Then, we invited readers of marketing blogs to send us their own expensive words. The invitation generated buzz around the brand and draw attention of about 40.000 blog readers. The best concepts created by them were applied in user generated banners and posters.
Click here to view the banner co-created with blog readers. And see examples of other 'expensive words' that have not made it to the banner (on your right).
Read how customer engagement helped Rabobank to sell 1.000 Rabo PinBoxes within 5 months