Co-creation and customer engagement campaign for 24h Translations
Co-creation is the perfect way to engage people in a dialogue with your brand. Novocortex used co-creation in an online marketing campaign for 24hTranslations.com.
24h Translations offers online translations for discount prices. Novocortex developed a campaign concept illustrating how expensive some words can be. E.g. a wedding would cost you at least 25.000 euros. But you will pay just 10 cents to get "wedding" translated on 24hTranslations.com.
Then, we invited readers of marketing blogs (our main target audience) to send us their own expensive words. The invitation generated buzz around the brand and draw attention of about 40.000 blog readers. The best concepts created by them were executed in user generated banners and posters. Click here to view the banner co-created with blog readers. And see (on your right) examples of other expensive words that haven't made it to the banner.
Most of the blogs that published our invitation to co-create, placed the 24h Translations banner in order to show results of the co-creation action. This way, the online ads received free media exposure. And the blog articles about our campaign appeared on the first page of Google for "online translations". As a result, 24hTranslations.com received thousands of new visitors without spending a cent on online media.
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Learn how our Internet Strategy Audit can help your company to use co-creation in your campaigns