We embedded a racing game in an online banner, in order to sell a car insurance. The banner delivered so many clicks that costs per click were lower than in Google. See why Dutch consumers loved this interactive banner. Drive the blue car with your mouse and be aware of crossing ducks!
Our core business is generating traffic to your website and getting
attention of internet users for your brand. We have been doing this for
9 years. Read how Novocortex uses interaction and
customer engagement in our online
marketing campaigns to win attention of your clients.
Novocortex developed the new brand of mineral water for
delegates of advertising festivals. We noticed that during award
ceremonies some delegates had the same feelings as Antonio Salieri had
about the Mozart's music. So, we decided to provide them with Salieri -
the first poisoned
mineral water on the market. Enjoy responsibly.
Marketingfacts is the most popular weblog on interactive
marketing in the Netherlands. This video banner proves
that the blog can help marketers to turn their ideas
into reality. The banner
features aliens and an electronic
nose-picking device, because our target group loves virtual worlds
and
gadgets:-)
Awards: Finalist on Golden
Hammer and Red
Apple. Video production: il
Luster Films, the Netherlands. Flash
design: Red Graphic, Russia.
We created this game for an insurance protecting
companies against non-payment risks. The main problem with non-payments
- you never know in advance who will pay yyour invoices and who won't.
So, test your intuition by playing our
"Pays Me, Pays Me Not" game. Your objective is to get all the
invoices paid. Good luck:-)
Award: Silver Apple in Moscow. Flash design: Red Graphic, Russia.
This new home insurance offers the all-risk coverage. The banner
illustrates that the insurance protects your home from any natural (and
unnatural) disasters. Move an
umbrella with your mouse to protect our national heritage - the Dutch
canal houses.
Award: Finalist on ADCR.
Flash and game design: Red Graphic, Russia.
Can
you remember all the passwords you use on the internet? Test your
memory by playing
our Short Memory Game. And discover that you can access all
Rabobank's programs with the single PIN code.
Award: Finalist on the Golden Award of Montreux
festival. Banner
design: Red Graphic, Russia.
The main objective of the iDEAL Shopping Centre is convincing
visitors that online shopping is as safe as
shopping in the real city. The site is part of our iDEAL
marketing campaign for Rabobank. iDEAL is the Dutch standard for
online
payments that has gained more than 20% market share since its
introduction in
2005.
This
Flash
website won Gold on KIAF,
Silver Hammer on the Baltic Sea festival and Golden Apple in Moscow.
Flash design: Astronim*, Belarus.
U-specs are universal spectacles for developing countries.
U-specs can be adjusted by wearers to suit their own eyesight. Their
lenses are made from two parts that can slide in opposite
directions, changing the lens power from -6D to -1D. You can experience
how U-specs correct low vision by adjusting
sharpness of the banner with a mouse.
Awards: Golden Hammer
on the Baltic Sea festival in Latvia and Golden Apple in Moscow. Flash
design: Red Graphic, Russia.
We asked "regular" internet users to create a banner for
24h Translations. 24hTranslations.com delivers online translations
within 24 hours at
discount prices. We created the 'Words can be expensive' concept, and
encouraged potential customers to send us their own expensive words.
Read about this customer
engagement campaign and learn whether consumers
are able to co-produce creative ads.
Award: Finalist on Red Apple, category Innovative ad concepts. Flash:
Red Graphic, Russia.
We use all known (and sometimes unknown) instruments of online
advertising to make our internet
campaigns as interactive and effective as possible. Ranging from co-creation
and PR via weblogs to advergames
and search engine marketing.
If your company wants to improve
results of your online marketing efforts, we can recommend an Internet
Strategy Audit. The ultimate goal of the Audit is helping your
company to use inernet and mobile more effectively in your branding and
marketing campaigns. And to align
online marketing efforts with your overall marketing strategy.