Novocortex
loves gamevertising! See how we used an online game to sell the
all-risk
home insurance
This game-banner won awards in the US (Gold at the Horizon Interactive Awards) and in Russia (ADCR). Want to know why? Move an umbrella with your mouse to protect our national heritage - the Dutch canal houses. View other award-winning games, banners, videos and websites of Novocortex below.
Our main objective is winning attention of your clients, and festival awards will follow
Novocortex uses all possible instruments of online
advertising to make your internet
campaigns interactive and effective. Ranging from co-creation
and PR via weblogs to advergames
and search engine
marketing. Read how we use interaction and
customer engagement in our online
marketing campaigns.
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Enjoy Salieri, our new poisoned mineral water. Best served to award winners
Novocortex developed the new brand of mineral water, aimed at delegates of advertising festivals. We noticed that award ceremonies sometimes cause emotions that reminded us the story of Mozart and Salieri. To help delegates to deal with these emotions, we decided to provide them with Salieri - the first poisoned mineral water on the market. Enjoy responsibly!
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Discover handy alien technology in a video for Marketingfacts
Novocortex created this top secret alien video for Marketingfacts, the most popular weblog on interactive marketing in the Netherlands. Watch how aliens draw inspiration from the Marketingfacts Yearbook to break their daily routine of kidnappings and making crop circles.
Awards: Finalist on Golden Hammer and Red Apple. Video production: il Luster Films, the Netherlands. Flash design: Red Graphic, Russia. -
Test your intuition by playing an online game for Interpolis
We developed this game for the insurance protecting companies against non-payment risks. The main problem with non-payments - you never know in advance who will pay yyour invoices and who won't. So, test your intuition by playing our "Pays Me, Pays Me Not" game. Your objective is to get all the invoices paid. Good luck:-)
Award: Silver Apple in Moscow. Flash design: Red Graphic, Russia. -
View our most effective banner with click rates of 2 to 7%
This banner for the car insurance worked both in the Netherlands and in Russia. The Russian version set our internal effectiveness record, reaching the CTR of 7% on Maps.Mail.ru (and around 2% on other sites). Curious why Dutch and Russian consumers liked this banner? Drive the car with your mouse to reach the finish. Be aware of crossing ducks and other obstacles.
Award: Silver Fish at KIAF. Game and Flash design: Red Graphic, Russia.
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Play the 'Short Memory Game' created for the Dutch Rabobank
Can you remember all the passwords you use on the internet? Test your memory by playing our Short Memory Game. And discover that you can access all Rabobank's sites and apps with the single PIN code.
Award: Finalist at the Golden Award of Montreux festival. Banner design: Red Graphic, Russia. -
Browse hundreds webshops in the iDEAL Shopping Centre
The main objective of the iDEAL Shopping Centre is convincing visitors that online shopping is as safe as shopping in the real city. The site is part of our iDEAL marketing campaign for Rabobank. iDEAL has become the number 1 online payment method in the Netherlands in 3 years after its launch.
This Flash website won Gold at KIAF, Silver Hammer at the Baltic Sea festival and Golden Apple in Moscow. Flash design: Astronim*, Belarus. -
Experience how universal spectacles correct low vision
U-specs are universal spectacles for developing countries. U-specs can be adjusted by wearers to suit their own eyesight. Their lenses are made from two parts that can slide in opposite directions, changing the lens power from -6D to -1D. You can experience how U-specs correct low vision by adjusting sharpness of the banner with your mouse.
Awards: Golden Hammer at the Baltic Sea festival in Latvia and Golden Apple in Moscow. Flash design: Red Graphic, Russia. -
Learn whether "regular" people can create effective banners
We asked "regular" internet users to create online ads for 24h Translations. 24hTranslations.com delivers online translations within 24 hours at discount prices. We created the 'Words can be expensive' concept, and encouraged readers of marketing blogs to create their own expensive words. Read about this co-creation campaign or view an online ad co-created by consumers.
Award: Finalist on Red Apple, category Innovative ad concepts. Flash: Red Graphic, Russia. -
Read how we use interactive ads in our online marketing campaigns
We use all known (and sometimes unknown) instruments of online advertising to make our internet campaigns as interactive and effective as possible. Ranging from co-creation and PR via weblogs to advergames and search engine marketing.
If your company wants to improve results of your online marketing efforts, we can recommend an Internet Strategy Audit. The ultimate goal of the Audit is helping your company to use inernet and mobile more effectively in your branding and marketing campaigns. And to align online marketing efforts with your overall marketing strategy.