Novocortex loves gamevertising! See how we used an online game to sell the all-risk home insurance
This game-banner won awards in the US (Gold at the Horizon Interactive Awards) and Russia (Silver Apple). Want to know why? Move an umbrella with your mouse to protect our national heritage - the Dutch canal houses. View other award-winning games, banners & virals of Novocortex below.
Our main objective is winning attention of your clients, and festival awards will follow
Novocortex uses all possible instruments of online advertising to make your internet campaigns interactive and effective. Ranging from co-creation and virals to advergames and guerrilla marketing. Read how we use interaction and customer engagement in our online marketing campaigns.
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Learn how our Endless Racing Game for iPhone became viral
VrijVerzekerd Insurance repays the purchase price of your car after an accident. So you can buy the same car & keep driving. To illustrate that, Novocortex developed the Endless Racing Game for iPhone, the 1st racing game where action moves from iPhone to iPhone. To promote the game, we made a viral that got 200.000+ views on YouTube.
Awards: Webby Honoree, Best in Show at W3 Awards, Gold on KIAF, Finalist at Golden Drum. Co-creation: Red Graphic, ScienceSoft. -
Watch award winning guerrilla campaign Scratches on Your Car
Novocortex used guerrilla tactics for an insurance company. We placed stickers with huge scratches on expensive cars. The stickers were printed on Static Paper that sticks due to static electricity and can be easily removed. We filmed reactions of car owners by a hidden camera and invited blog readers to test the stickers on their friends.
Award: Gold at the 39th Creativity Awards, USA. Design: Red Graphic. -
Become a great ape in Big Apes Love Blondes for iPhone
Our iPhone game Big Apes Love Blondes explores the unexplained love of big apes (and men) for blondes. Your objective is to catch runaway blondes and protect them from savage enemies. Use both your brain and testosterone to keep as many blondes in your nest as possible.
Award: Silver at the W3 Awards, USA. Co-creation: PR2, ScienceSoft, Red Graphic. -
Discover handy alien technology in a video for Marketingfacts
Novocortex created this top secret alien video for Marketingfacts, the most popular weblog on interactive marketing in the Netherlands. Watch how aliens draw inspiration from the Marketingfacts Yearbook to break their daily routine of kidnappings and making crop circles.
Awards: Finalist at Golden Hammer and Red Apple. Video production: il Luster Films. Flash design: Red Graphic. -
Enjoy Salieri, the new poisoned mineral water. Best served to award winners
Novocortex developed the new brand of mineral water, aimed at delegates of advertising festivals. We noticed that award ceremonies sometimes cause emotions known from the story of Mozart and Salieri. Salieri, the first poisoned mineral water on the market, helps you to deal with these emotions in a very interactive way. Enjoy responsibly!
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Test your intuition by playing an online game for Interpolis
We developed this game for the insurance protecting companies against non-payment risks. The main problem with non-payments - you never know in advance who will pay your invoices and who won't. So, test your intuition by playing our 'Pays Me, Pays Me Not' game. Your objective is to get all the invoices paid. Good luck:-)
Award: Silver Apple in Moscow. Flash design: Red Graphic. -
View our most effective banner with click rates from 2 to 7.7%
This banner for the car insurance worked both in the Netherlands and in Russia. The Russian version set our internal effectiveness record, achieving the CTR of 7.7%. Curious why Dutch and Russian consumers liked this banner? Drive the car with your mouse to reach the finish. Be aware of crossing ducks!
Award: Silver Fish at KIAF. Game and Flash design: Red Graphic. -
Play the 'Short Memory Game' created for the Dutch Rabobank
Can you remember all the passwords you use on the internet? Test your memory by playing our Short Memory Game. And discover that you can access all online applications of the bank with the single PIN code.
Award: Finalist at the Golden Award of Montreux festival. Banner design: Red Graphic. -
Browse hundreds webshops in the iDEAL Shopping Centre
The main objective of the iDEAL Shopping Centre is convincing visitors that online shopping is as safe as shopping in the real city. The site is part of our iDEAL marketing campaign for Rabobank. iDEAL has become the number 1 online payment method in the Netherlands in 3 years after its launch.
This Flash website won Gold at KIAF, Silver Hammer at the Baltic Sea festival and Golden Apple in Moscow. Flash design: Astronim*. -
Experience how universal spectacles correct low vision
U-specs are universal spectacles for developing countries. U-specs can be adjusted by wearers to suit their own eyesight. Their lenses are made from two parts that can slide in opposite directions, changing the lens power. You can experience how U-specs correct low vision by adjusting sharpness of the banner with your mouse.
Awards: Golden Hammer at the Baltic Sea festival in Latvia and Golden Apple in Moscow. Flash design: Red Graphic. -
Learn if "regular" people can create effective online ads
We asked "regular" internet users to create online ads for 24h Translations that offers translations for discount prices. We developed a campaign concept illustrating how expensive some words can be, and encouraged readers of marketing blogs to send us their own expensive words. View results of this co-creation campaign.
Award: Finalist on Red Apple in the Innovative Advertising Concepts category. Flash: Red Graphic. -
Read how we use interactive ads in our online marketing campaigns
We use all known (and sometimes unknown) instruments of online advertising to make our internet campaigns as interactive and effective as possible. Ranging from co-creation and PR via weblogs to virals, iPhone apps, advergames and guerrilla marketing.
If your company wants to improve results of your online marketing efforts, we can recommend our Internet Strategy Audit. The ultimate goal of the Audit is helping your company to use inernet and mobile more effectively in your branding and marketing campaigns. And to align online marketing efforts with your overall marketing strategy.