The main advantage of the Audit is that you get
immediate results. More visitors to your site, higher position in
Google search, increased sales of your products. The
Audit delivers results because its recommendations are based on 9
years of the Novocortex' online marketing experience.
Novocortex won more than a dozen of awards on international advertising festivals. All of them in the Interactive Advertising category. See how our award-winning banners, games and sites can help your company to win attention of your clients and get more traffic to your site.
The ultimate goal of the Audit is helping your company to use internet more effectively in your marketing campaigns. And to integrate online into your overall marketing strategy. The main output is a realistic plan including Top 10 steps to improve your marketing performance now. Read how the Internet Strategy Audit works. Or call Serge Fenenko, our Audit co-ordinator, on +31 614 696659. Please, note that companies operating in Central and Eastern Europe can get immediate competitive advantage in their markets by using our Dutch marketing expertise.
Novocortex managed the market introduction campaign for 24hTranslations.com. They deliver online translations within 24 hours at discount prices. We created the 'Words can be expensive' concept, and encouraged potential customers to send us their own expensive words. Read about this customer engagement campaign and learn whether consumers are able to co-produce creative ads.
Novocortex was asked by the insurance company Interpolis to make
their customers aware of non-payment risks. Without scaring customers
to death, as some insurers do. The main problem with non-payments
- you never know in advance who will pay yoour invoices and who won't.
It's like marketing - you never know in advance whether consumers will
buy your products:-) So, test your (marketing) intuition by playing our
"Pays Me, Pays Me Not" game.
Novocortex developed interactive strategy for the market introduction of Rabo PinBox, a plug-and-play PIN automate. We invited sales people and clients of Rabobank to motivate their choice for Rabo PinBox. The best motivations and photos were rewarded by free product use for one year. We shared unpolished stories and not-Photoshopped photos online. And the user generated advertising was so convincing that the bank sold 1.000+ PinBoxes within 5 months.
Marketingfacts.nl is the most popular weblog on internet
marketing in the Netherlands. Marketingfacts publishes the Yearbook -
an overview of the latest trends and most succesful online
concepts. Novocortex used online video to show that Marketingfacts can
help marketers to turn their ideas
into real-life successes. The video features alien
technology and cool extraterrestrial gadgets. Results: sales
of the Yearbook have more than doubled.
Novocortex was hired by Rabobank to manage its iDEAL marketing campaign. iDEAL is the Dutch standard for online payments. The main campaign objective was to get 150 web shops connected to iDEAL via Rabobank. After 3 months, more than 400 internet shops chose Rabobank as their iDEAL services provider (40% market share). And the campaign budget stayed below 40.000 euro incl. production costs, because iDEAL banners, Flash demos and the virtual iDEAL Shopping Center were produced in New Europe.
Novocortex contributed its experience in business development to the U-specs project. The goal of this project was to develop universal and affordable spectacles for people in non-industrialized countries, in order to improve their access to education and work. The U-specs project was initiated by the VU Medical Centre and the d.o.b. foundation. Novocortex was responsible for the business and marketing plans of U-specs. In 2008, 20.000 spectacles will be distributed to children in Asia and Africa.
Novocortex launched a new banking service of Rabobank - Financial Logistics. In order to win attention of bank employees who don't read newsletters and intranet messages (who does?), we decided to use an onlinel game. We sent 800 e-mails, and the game was played 3.635 times by 1.800 bankers. Curious how we did it? Click on the image of a happy banker in the desert and read the full story about serious gaming.
BrainShopping.nl is the only online shop where visitors can pay with their brain. You can "buy" displayed products by simply winning an online game. The games vary from a photo quiz to a memory game. BrainShopping is more than a fun-shopping concept, it's a new form of online advertising. 35-50% of people who visit our game pages leave their e-mail addresses to win your products!