Read why Dutch, Russian, Turkish, Slovenian companies hire Novocortex to execute the Internet Strategy Audit
The ultimate goal of our Internet Strategy Audit is helping your company to use
internet more effectively in your marketing campaigns. The
main output is a realistic plan with Top 10 steps
to improve your marketing results now. Learn about benefits of the Internet Strategy Audit for your company.
Play
with our interactive banners, online games and sites that generate
more
clicks to
your site and win awards
Novocortex won more than a dozen of awards on international advertising festivals. All of them in the Interactive Advertising category. See how our award-winning banners, games and sites can help you to win attention of your clients and engage them in a dialogue with your brand.
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Watch how our Endless Racing Game for iPhone became viral
Car insurance of VrijVerzekerd repays the purchase price of your car in case of an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone. It's one of the first multiplayer games where game action moves from iPhone to iPhone. To draw attention to the game, we made the Next Level video exploring potential of the new gameplay. The video got 130.000 views in its 1st week on YouTube and achieved #1 Most Viewed This Month (Gaming) in the Netherlands & #7 globally.
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See guerrilla marketing tactics at work in our Scratches on Your Car campaign
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends:-)
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Read how we used advergaming in Russia to achieve click rates up to 7.75%
Novocortex loves advergames. We often use them in Holland and were thrilled to see if they work in Russia. We created an online game(-banner) for Intouch Insurance and were surprised by its results - click rates up to 7.75%! Our secret was not only in the interactive and engaging content but also in the use of behavioural and contextual targeting. Read what Russians thought of the sinking car, a blonde behind the wheel, crossing geese and advergames.
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Learn how we engaged consumers in co-creation of online advertising
Novocortex managed the market introduction campaign for 24hTranslations.com. They deliver online translations within 24 hours at discount prices. We created the 'Words can be expensive' concept, and encouraged potential customers to send us their own expensive words. Read about this customer engagement campaign and learn whether consumers are able to co-produce creative ads.
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Test your marketing intuition and get all your invoices paid
Novocortex was asked by the insurance company Interpolis to make their customers aware of non-payment risks. Without scaring customers to death, as some insurers do. The main problem with non-payments - you never know in advance who will pay your invoices and who won't. It's like marketing - you never know in advance whether consumers will buy your products:-) So, test your (marketing) intuition by playing our "Pays Me, Pays Me Not" game.
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Read how we helped Rabobank to sell 1.000 Rabo PinBoxes
Novocortex developed interactive strategy for the market introduction of Rabo PinBox, a plug-and-play PIN automate. We invited sales people and clients of Rabobank to motivate their choice for Rabo PinBox. The best motivations and photos were rewarded by free product use for one year. We shared unpolished stories and not-Photoshopped photos online. And the user generated advertising was so convincing that the bank sold 1.000+ PinBoxes within 5 months.
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Watch how alien technology can be used in online marketing campaigns
Marketingfacts.nl is the most popular weblog on internet marketing in the Netherlands. Marketingfacts publishes the Yearbook - an overview of the latest trends and most succesful online concepts. Novocortex used online video to show that Marketingfacts can help marketers to turn their ideas into real-life successes. The video features alien technology and cool extraterrestrial gadgets. Results: sales of the Yearbook have more than doubled.
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Read how we sold the iDEAL payment solution to 400 webshops
Novocortex was hired by Rabobank to manage its iDEAL marketing campaign. iDEAL is the Dutch standard for online payments. The main campaign objective was to get 150 web shops connected to iDEAL via Rabobank. After 3 months, more than 400 internet shops chose Rabobank as their iDEAL services provider (the 40% market share). And the campaign budget stayed below 40.000 euro incl. production costs, because iDEAL banners, Flash demos and the virtual iDEAL Shopping Center were produced in New Europe.
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Experience how universal spectacles can improve eyesight of children in Africa & Asia
Novocortex contributed its experience in business development to the U-specs project. The goal of this project was to develop universal and affordable spectacles for people in non-industrialized countries, in order to improve their access to education and work. The U-specs project was initiated by the VU Medical Centre and the d.o.b. foundation. Novocortex was responsible for the business and marketing plans of U-specs. In 2008, 20.000 spectacles were distributed to children in Asia and Africa.
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Learn how Novocortex engaged bankers in an online game
Novocortex launched a new banking service of Rabobank - Financial Logistics. In order to win attention of bank employees who don't read newsletters and intranet messages (who does?), we decided to use an onlinel game. We sent 800 e-mails, and the game was played 3.635 times by 1.800 bankers. Curious how we did it? Click on the image of a happy banker in the desert and read the full story about serious gaming.