Read why Dutch, Russian, Turkish, Slovenian companies hire Novocortex to execute the Internet Strategy Audit
The ultimate goal of our Internet Strategy Audit is helping your company to use internet more effectively in your marketing campaigns. The main output is a realistic plan with Top 10 steps to improve your marketing results now. Learn about benefits of the Internet Strategy Audit for your company.
Play with our interactive banners, iPhone games and virals that generate traffic to your site and win awards
Novocortex won more than a dozen of awards on international advertising festivals. All of them in the Interactive Advertising category. See how our award-winning campaigns, games, virals and iPhone apps can help you to win attention of your clients and engage them in a dialogue with your brand.
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Learn how our Endless Racing Game for iPhone became viral
Car insurance of VrijVerzekerd repays the purchase price of your car in case of an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone. It's one of the first multiplayer games where game action moves from iPhone to iPhone. To draw attention to the game, we made the Next Level video exploring potential of the new gameplay. The video got 130.000 views in its 1st week on YouTube and achieved #1 Most Viewed This Month (Gaming) in Holland and #7 globally.
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Watch how we promote online videos for Alstom Power
Alstom Power (France-Switzerland) is a global leader in the world of power generation. Novocortex helps Alstom to promote its online videos. View our video-banner created for the Power Faces campaign featuring key employees of Alstom. Or watch our teaser for the 360 video magazine that covers company news and worldwide activities. Video production: CAPA TV, France; Flash design: Red Graphic, Russia.
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See guerrilla marketing tactics at work in our Scratches on Your Car campaign
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends:-)
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Read how we used advergaming in Russia to achieve click rates up to 7.75%
Novocortex loves advergames. We often use them in Holland and were thrilled to see if they work in Russia. We created an online game(-banner) for Intouch Insurance and were surprised by its results - click rates up to 7.75%! Our secret was not only in the interactive and engaging content but also in the use of behavioural and contextual targeting. Read what Russians thought of the sinking car, blonde behind the wheel, crossing geese and advergames.
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Learn how we engaged consumers in co-creation of online advertising
Novocortex managed the market introduction campaign for 24hTranslations.com. They deliver online translations within 24 hours at discount prices. We created the 'Words can be expensive' concept, and encouraged potential customers to send us their own expensive words. Read about this customer engagement campaign and learn whether consumers are able to co-produce creative ads.
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Test your marketing intuition and get all your invoices paid
Novocortex was asked by the insurance company Interpolis to make their clients aware of non-payment risks. Without scaring people to death, as some insurers do. The main problem with non-payments - you never know in advance who will pay your invoices and who won't. It's like marketing - you never know in advance whether people will buy your products:-) So, test your (marketing) intuition by playing our "Pays Me, Pays Me Not" game.
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Read how we helped Rabobank to sell 1.000 Rabo PinBoxes
Novocortex developed interactive strategy for the market introduction of Rabo PinBox, a plug-and-play PIN automate. We invited clients of Rabobank to explain why they need Rabo PinBox. The best stories and photos were rewarded by the free product use for one year. We shared unpolished stories and not-Photoshopped photos online. And the user generated advertising was so convincing that the bank sold 1.000+ PinBoxes within 5 months.
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Read how we sold the iDEAL payment solution to 400 webshops
Novocortex was hired by Rabobank to manage its iDEAL marketing campaign. iDEAL is the Dutch standard for online payments. Our main objective was to get 150 web shops connected to iDEAL via Rabobank. After 3 months, more than 400 internet shops chose Rabobank as their iDEAL services provider. To convince them, we used online PR via blogs and developed new online services for web shops such as URLinked and the virtual iDEAL Shopping Center.
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Experience how universal spectacles can improve eyesight of children in Africa & Asia
Novocortex contributed its experience in business development to the U-specs project. The goal of this project was to develop universal and affordable spectacles for people in non-industrialized countries, in order to improve their access to education and work. The U-specs project was initiated by the VU Medical Centre and the d.o.b. foundation. Novocortex was responsible for the business and marketing plans of U-specs. In 2008, the first 20.000 spectacles were distributed to children in Asia and Africa.
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Learn how Novocortex engaged bankers in an online game
Novocortex launched a new banking service of Rabobank - Financial Logistics. In order to win attention of bank employees who don't read newsletters and intranet messages (who does?), we decided to use an online game. We sent out 800 e-mails, and 1.800 bankers played the game. Curious how we did it? Click on the image of a happy banker in the desert and read the full story about using casual games instead of traditional newsletters.