Customer engagement campaign of Novocortex
helped Rabobank to sell 1.000 PinBoxes

Novocortex developed campaign strategy for the market introduction of Rabo PinBox. Rabo PinBox is a plug-and-play payment terminal that can be rented from Rabobank. Quite handy for small local businesses that don't want to pay about 1.000 euros for such a payment machine, but do want to accept bank cards.

We decided to engage our target audience in the advertising campaign. We wanted them to convince other small stores to use the product. Many companies say that their campaigns are built around clients. But then, we receive their brochures full of boring stock photos. And read stories on their sites written by the company itself or by their ad agency.

We didn't want professional pictures and (too) beautiful stories. We wanted real pictures or real business owners. And their stories told in their own words. So, we invited clients of Rabobank to motivate their choice for Rabo PinBox. And win money by sending their motivations and photos.

We shared unpolished stories and not-Photoshopped photos online. And the user generated advertising was so convincing that the bank sold more than 1.000 PinBoxes within 5 months.

Rabobank was very consequent in its campaign strategy. The bank placed pictures of real shop owners on Rabo PinBox packages. Local bank offices could publish a newspaper ad telling that "You can pay with your bank card in Store X now". And the bank celebrated the 1.000st sold PinBox with a billboard car driving in a town where the winning shop was located.

So, if you can create positive environment for your clients' stories, you can achieve success with very limited resources. Thanks to customer engagement and co-creation.

Do you want to know more about customer engagement? Read about user generated ads made for 24h Translations.

Or read how we engaged 1.800 bankers in an online game.